Sioux Falls, SD, June 12, 2013 – Raven Industries Applied Technology Division (NASDAQ: RAVN) announced its newly designed responsive website, Ravenprecision.com. Visitors to the new site will have a consistent experience from any internet-enabled device. The move comes as more and more businesses are realizing the benefits of optimizing web content for mobile devices like tablets and smart phones.
The ability to access information in the office and in the field is vital to agricultural producers. Michelle Lavallee, Raven Applied Technology Division’s leader of marketing and sales, had this to say about the unveiling of the new site, “We are a technology company, and staying ahead of the curve is always a priority. Our goal is to give visitors to our site the most user-friendly experience possible. Now, Raven information is available across devices in one easy-to-read site. Our precision agriculture products are color agnostic, it follows that our website is screen size agnostic as well.”
In the past, many businesses had a standard site for desktop browsing and a mobile site that may or may not display properly. As mobile web browsing is expected to surpass desktop internet access by 2015, the importance of responsive design is increasingly important.
The new design works by building a site based on ratios, so that elements are not fixed but rather relative to each other. This allows better rendering of content on mobile devices and eliminates the need for multiple versions of a company’s site.
About Raven Industries Applied Technology Division: Since 1978, Raven has helped define the concept of precision agriculture, and continues today to bring groundbreaking new ideas and precision ag products to growers around the world that improve agricultural efficiency, productivity and stewardship of the land. Raven has earned an international reputation for agricultural innovation, product reliability and unmatched service and support. In partnership with a network of Raven dealers and distributors, they are helping growers of all sizes and all types work smarter, reduce input costs and increase yields and profitability.
About Raven Industries, Inc: Since 1956, Raven Industries has designed and manufactured high quality, high-value technical products. Raven is publicly traded on NASDAQ (RAVN) and has earned an international reputation for innovation, product quality, high performance, and unmatched service. Raven’s purpose is to solve great challenges in areas of safety, feeding the world, energy independence, and resource preservation. To realize this purpose, we utilize our strengths in engineering, manufacturing, and technological innovation to serve the precision agriculture, high performance specialty films, aerospace, and electronic manufacturing services markets. Visit www.RavenInd.com for more information.
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